Every purchase we make makes climate change worse. Every purchase we don’t make slows down climate change — by a little bit.
But what if millions of us make the same buying decisions? Then that little bit could turn into a big bit. Big enough to transform our buying power into a superpower that forces governments and companies to implement policies to combat climate change right now.
Because that’s how markets work. if we buy less stuff now, companies won’t make so much stuff next year. If we buy stuff differently — if, for example, we refuse to buy a shrink-wrapped case of plastic bottled water — then companies will stop making those products since they sit on the shelves, unsold.
All leading to less pollution, less habitat destruction, less waste.
Less climate change.
Well, I’ve got some good news: it is absolutely within our power to make this happen.
Each of us control if, when and how we consume. It’s one of the few things in our lives over which we do still have almost complete control. The only thing stopping us from changing our buying habits is ourselves.
Surely it’s worth making some changes in how we consume stuff today to save elephants and whales and bees and so many humans tomorrow.
OK, but how do you get millions of people to do the same thing?
And here I offer, yes, more good news!
A corporation has to spend lots of money and resources to convince us to buy stuff, buy more stuff, buy better stuff, buy newer stuff, buy stuff you don’t need.
Fortunately, it’s a whole lot easier and cheaper for us to ignore that call to acquire more stuff. All we need to do is follow two buying guidelines as best as we are able.
Here they are:
#1. If I don’t need it, I will try not to buy it.
#2. If I do need it, I’ll try to buy it in the least harmful way possible.
Do I really need to “upgrade” to a new phone every year? And, sure I need to eat, but maybe I could pass on those pre-cut veggies sitting on a foam plate, sealed inside plastic wrap.[Note: We realize that for many humans there is no issue of “need vs. want”. They struggling simply to meet their needs. We wish they were not struggling, and we feel that makes it even more important for those of us with the means to do our part, and avoid excessive consumption.]
As more and more people apply these guidelines to their lives, market forces come into play. But it’s a numbers game, folks, and there is no time to waste. We need to grow our “need not want” numbers rapidly and visibly, so we can reach critical mass to force widespread change as soon as possible.
To achieve that, I offer you two words: Hello phone!
Up till now, the Internet, social media and our phones have been devoted to increasing consumption — removing the “friction” from buying. As a result, the most amazing new technologies in the world are making things worse, not better, when it comes to climate change.
With your help, fabe will change that.
Imagine an app that makes taking planet-healing action as easy as Amazon makes it to buy stuff.
Imagine an app that’s as addictive as Facebook, rewarding us as we reduce consumption, inspiring us to do more, sharing our successes with others.
Imagine an app that elevates our individual buying choices to planet scale demands for policy change.
Or stop imagining — and help us build fabe as quickly as possible, so we can elevate the superpower of climate-aware consumption to a world-changing movement and reverse climate change now, before it is too late.